Early risers clean up at Saturday’s off-the-plan launches – Domain (July 2014)

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Buyers aren’t wasting time mulling over new developments in Sydney. At the early morning launches of two off-the-plan residential projects on Saturday, both blocks almost sold out.

“Luckily we had booked a coffee cart for 7.30am,” said Andrew Taylor, sales and marketing manager of developer Lumex Property Group which launched Centric Strathfield at 8.00am on Saturday. “We had buyers queuing up around the corner at 6.45am.”

By 8.40am, 81 per cent of the project had sold realising almost $38 million. By close of business on Saturday, 93 per cent of the apartments had sold.

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